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The Growth Equation: Avoid Customer-segment Collisions - CEO North America
Summary by Chief Executive Officer North America
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The Growth Equation: Avoid Customer-segment Collisions - CEO North America
Growth is exciting — until your customers start pulling you in different directions. One segment craves premium exclusivity, while another demands mass accessibility. Some want innovation, while others value tradition. These tensions don’t always surface immediately, but when they do, they can erode brand loyalty, confuse messaging, and stall business momentum. Accurately assessing the risks of conflict between customer segments requires underst…
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