The growing impact of Millennial preference for Amazon

The growing impact of Millennial preference for Amazon

Millennials rank Amazon as the most relevant product and service brand, and that position is shaping how the company approaches the automotive aftermarket, according to new research from Lang Marketing. “Amazon has secured a special place in the minds of Millennials, who rank it as the most relevant product/service brand in the U.S. For Millennials, the significance of Amazon overshadows tech giants like Apple and Google, as well as product/serv…