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The Grocerant Guru® Report: Why Legacy Retailers May Be Fading While Value-Driven Innovators Thrive – RetailWit
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Today, the physical point of sale has ceased to be only a space of transactions to become a leading scenario within the retail media . Rather than stores, these spaces have become real communication platforms that allow to adapt messages in real time, connect emotionally and offer personalized experiences that strengthen the relationship of brands with their consumers. This is relevant if we consider that in Mexico more than 92% of mass consumer…
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