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The great dupe debate: How the best brands are winning without imitation

Summary by Santa New Mexican
Shopify reports on the rise of the dupe economy, highlighting brands that prioritize quality and originality over imitation, appealing to discerning Gen Z consumers.

1 Articles

Santa New MexicanSanta New Mexican
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The great dupe debate: How the best brands are winning without imitation

Shopify reports on the rise of the dupe economy, highlighting brands that prioritize quality and originality over imitation, appealing to discerning Gen Z consumers.

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Santa New Mexican broke the news in on Wednesday, March 25, 2026.
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