The German Engine Is Sinking in China Due to the Price War, State Aid or Technological Lag
4 Articles
4 Articles
The premium technology, the durable combustion engines or the comfort offered by the triple entente of the German motorsports formed by BMW, Mercedes-Benz or the Volkswagen Group upped them to the olimpo as the highest reference of the sector. With these signs of identity the three brands made China one of their great bastions in the absence of important teachers. Nothing lasts forever and the German firms are not as strong as they used to be no…
German carmakers of traditional models are rapidly losing ground in favor of local electric vehicle brands in China due to outdated software and poor pricing strategies.
It was 2018 and China was the most important market for the Czech carmaker Škoda Auto. It sold 341,000 cars there in one year. The ambitions were big: Alain Favey, then a member of the Škoda Auto board of directors responsible for sales and marketing, planned to double sales and the dealer network there, launch...
For years, the Chinese market has been the engine of growth of BMW, Mercedes-Benz and Volkswagen. Long Berliners, premium SUV, German prestige image: everything was sold almost alone, to the point that the three groups still had 5.6 million cars in China in 2019, or more than 23% of the local market. But the situation has changed sharply with the explosion of the electric car. Recent figures show a drop of at least 30% in sales in the second qua…
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