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‘The Gatekeepers Have Changed’: Glu Says AI Now Decides Which Brands Get Seen
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‘The Gatekeepers Have Changed’: Glu Says AI Now Decides Which Brands Get Seen
Shopify-native platform Glu.ai is betting on a major shake-up in how consumers discover products, as AI-powered recommendation engines begin to displace traditional search. The company, led by former AWS and Microsoft AI expert Sangeeta Mudnal, has launched its Generative Engine Optimisation (GEO) offering in Australia, targeting mid-market brands looking to surface inside AI-generated answers across […]
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