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The Future Of Sports Media Has Arrived—And It's Athlete-Owned

Summary by Essence

By Kimberly Wilson ·Updated February 20, 2025 The criticism had become predictable. Too fat. Not good enough. Didn’t show up when it mattered. For years, athletes have been subject to relentless scrutiny from traditional sports media, their stories filtered through a lens they couldn’t control. But Deron Guidrey had a different vision.In the bustling backdrop of NBA All-Star Weekend in San Francisco, where celebrities and athletes — Chris Paul, …

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The Cascade

Media and sports have a love-hate relationship

Darren Blakeborough is an associate professor in the School of Culture, Media, and Society at UFV Radio, television, and publications have influenced how we perceive the world of sports and […]

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