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The future of programmatic advertising lies in a wall garden world, says WARC report - InternetRetailing
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The future of programmatic advertising lies in a wall garden world, says WARC report - InternetRetailing
Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to WARC’s The Future of Programmatic 2025 report out this month. To cope with signal loss, advertisers are responding by adopting a range of cookie-free strategies, with first-party data and contextual advertising proving particularly popular. Research by C…
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