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The future of OOH: Where creativity meets data & technology

Summary by Social Samosa
The year 2025 has been exciting. Many new entrants have turned into prolific believers of this media industry. Real Estate, OTT, Ecom, Qcom are continuing to gun for the larger pie of OOH. Mobile Apps and Mobile handsets have consistently increased their spends and contributed in a bigger way than last year.  The increased confidence in the industry is thanks to the improved reliability in DOOH and the possible tech innovations that it is capabl…
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Social Samosa broke the news in on Friday, July 25, 2025.
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