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The Future of African Retail May Already Be Sitting Inside the Messaging Apps People Open Every Day
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The Future of African Retail May Already Be Sitting Inside the Messaging Apps People Open Every Day
WhatsApp is becoming Africa’s commerce infrastructure. Across cities and smaller towns from Lagos to Nairobi, thousands of merchants run daily business operations inside chat threads rather than websites or retail platforms. The messaging service owned by Meta now functions as an operational layer for small commerce. Product discovery, negotiation, payments coordination, and customer service frequently … The post African Digital Commerce Is Taki…
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