US Edition
McDonald's Snack Wrap Returning to US Menus After 9 Years
- McDonald's revealed that it will reintroduce the Snack Wrap in the U.S. starting July 10, nearly a decade after the item was discontinued.
- The Snack Wrap was discontinued in 2016 due to its complicated preparation, but persistent customer demand and petitions drove the revival.
- McDonald's updated tools, simplified preparation, and trained staff at its 13,500 U.S. restaurants to support the Snack Wrap's comeback with two flavors: Ranch and Spicy.
- McDonald's U.S. President Joe Erlinger said, "We listen to our fans, and the Snack Wrap’s return is a testament to that," amid a slow fast-food market affected by inflation.
- The return aims to attract inflation-weary customers seeking smaller, affordable meals and to compete with rivals selling chicken wraps, as chicken sales grow faster than beef globally.
105 Articles
105 Articles
People are obsessed with the McDonald’s Snack Wrap. These files prove it
After nine long years, McDonald’s has finally announced the revival of the Snack Wrap, one of its most beloved—and most copied—discontinued menu items. To herald the wrap’s return, the brand made an entire digital archive dedicated to documenting fans’ fervor for the Snack Wrap. The wrap returns after a number of other fast food chains, including Burger King, Wendy’s, Chic-fil-A, and, most recently, Popeyes, have made their own dupes of the item…
McDonald’s Confirms Return of Fan-Favorite Snack Wraps After Nearly a Decade
McDonald’s has officially announced the return of its beloved Snack Wraps, set to make a permanent comeback on July 10, 2025. The decision follows years of fervent fan campaigns, petitions, and social media appeals urging the fast-food giant to bring back the popular menu item. McDonald’s Confirms Return of Fan-Favorite Snack Wraps After Nearly a Decade A Revamped Classic Originally introduced in 2006 and discontinued in 2016, the Snack Wraps ha…
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