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The Fragrance Shop names Chief Brand Officer of upcoming niche brand retail concept Fraegra

Summary by cosmeticsbusiness.com
Fraegra, an artisanal fragrance experience slated to launch this year, will be helmed by Vesa Kalho, who most recently served as Head of Beauty Buying at Fenwick
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cosmeticsbusiness.comcosmeticsbusiness.com

The Fragrance Shop names Chief Brand Officer of upcoming niche brand retail concept Fraegra

Fraegra, an artisanal fragrance experience slated to launch this year, will be helmed by Vesa Kalho, who most recently served as Head of Beauty Buying at Fenwick

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cosmeticsbusiness.com broke the news in on Friday, July 4, 2025.
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