“During the wedding season, Diwali, and other festivals, flower farming fetches us up to three to four times more profit compared to the rest of the year, when everything is otherwise dependent on demand,” says Rahul, a farmer in Lucknow’s Mahilabad area. “If the colours are even a little bit faded, then the price of flowers falls. Flower farming is full of uncertainties.”India is among the world’s top flower-producing countries, with lakhs of h…
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