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The Galaxy Costs Just Under 270,000 yen... An IT Writer Senses the Dark Clouds Looming over Apple's New CEO's Launch as He Competes with a "Foldable iPhone Costing over 360,000 yen."

Apple has unveiled its first-ever foldable iPhone, which will go on sale from October 23rd. IT writer Tatsuya Yamashita expresses concern, saying, "It's even more refined than I imagined. However, the price tag of 360,000 to 570,000 yen is not the price of a smartphone for casual everyday use. Who will actually be able to afford it?"
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Apple has unveiled its first-ever foldable iPhone, which will go on sale from October 23rd. IT writer Tatsuya Yamashita expresses concern, saying, "It's even more refined than I imagined. However, the price tag of 360,000 to 570,000 yen is not the price of a smartphone for casual everyday use. Who will actually be able to afford it?"

What makes the new, expensive foldable smartphone "iPhone Duo," starting at 364,800 yen, so appealing? I'll explain in detail the reasons why I decided to buy it, its advantages, and points to note, based on my hands-on experience with the actual device.

Ogiyahagi talked about the price of the newly announced foldable iPhone "iPhone Duo" and the "embarrassment" of buying it. Photo: sirabee editorial department On the 10th broadcast of "Ogiyahagi no Meganebiiki" (TBS Radio), the comedy duo Ogiyahagi

Apple has announced its first foldable iPhone, the "Duo," and the "iPhone 18 Pro." Amidst a global surge in memory prices and a weaker yen, iPhone prices are rising rapidly, highlighting the unique price increases and product selection difficulties in the Japanese market. Which iPhone will you choose in this new era?

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toyokeizai.net broke the news on Monday, September 14, 2026.
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