Shameful AI Ads Put the Spotlight on The First Descendant

‘They stole my face’: Streamer claims The First Descendant ads used AI to make it look like he’s promoting it

DanieltheDemon says his likeness is being used without his permission…

Shameful AI Ads Put the Spotlight on The First Descendant

Content creators feature, but they're AI.A series of AI-generated adverts promoting PS5, PS4 title The First Descendant are doing the rounds online, as it's been suggested developer Nexon appears to have imitated real-life content creators and used their likenesses to promote the game.Captured below on Reddit (via Eurogamer), ads on TikTok from the title's official account pair gameplay with what looks like AI taking content creators' likenesses…

The First Descenant appears to be using fake AI streamers in its advertisements

The modern gaming industry is no stranger to using artificial intelligence in advertising materials, but this move by The First Descendant publisher Nexon brings AI in advertising to bizarre new dimensions. In adverts released on Tiktok, the publisher appears to be using AI to generate inauthentic (and honestly, not terribly convincing) videos of streamers promoting the game, including one which seems to be based on a real streamer, apparently w…

The First Descendant's under fire for using uncanny AI ads claiming it's "the world's most popular shooter RPG," and at least one of them seems to imitate an actual streamer

2B's not the only AI 'round these parts

The First Descendant: MI reklámokat használ, a közönségnek nem tetszik!

Nexon’s first-person shooter game features strange digital clones of real-life streamers and has caused quite a stir.   If you’ve been scrolling through TikTok lately, you may have come across ads for Nexon’s looter shooter, a game that mixes Borderlands-style gunplay with some slightly suggestive elements. The South Korean publisher is relying on the Chinese ByteDance platform to market The First Descendant. But here’s the twist: the ads weren’…

The First Descendant's Bizarre AI Influencer Ads Spark Controversy with Its Community

Nexon's The First Descendant stirs up controversy among fans with a bizarre marketing campaign starring uncanny AI influencers.