Ferrari and Bugatti represent two of the highest names in automotive luxury, but also two very different ways of understanding the relationship with their owners. While Maranello’s firm has built an almost legendary reputation for firmly controlling who can access its most exclusive models, impose conditions of use and, in some cases, restrict future purchases to problematic customers, Bugatti operates from a more discreet and less interventioni…
Ferrari and Bugatti represent two of the highest names in automotive luxury, but also two very different ways of understanding the relationship with their owners. While Maranello’s firm has built an almost legendary reputation for firmly controlling who can access its most exclusive models, impose conditions of use and, in some cases, restrict future purchases to problematic customers, Bugatti operates from a more discreet and less interventioni…