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“I Won’t Eat Yoo Hae-Jin’s Hamburgers”… Assassin(s) Spark Boycott

Summary by 조선일보
The controversy over historical distortion in the movie Assassin(s) has escalated into a boycott of brands advertised by the cast members. Consumers are verifying their boycotts on social media, and memes satirizing the movie are trending online. In response, companies have stepped in to resolve the situation by announcing the termination of model contracts, and related memorial foundations have demanded a halt to screenings.

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The controversy over historical distortion in the movie Assassin(s) has escalated into a boycott of brands advertised by the cast members. Consumers are verifying their boycotts on social media, and memes satirizing the movie are trending online. In response, companies have stepped in to resolve the situation by announcing the termination of model contracts, and related memorial foundations have demanded a halt to screenings.

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The offensive surrounding the film *Assassination(ies)*, which deals with the assassination of First Lady Yuk Young-soo, is spreading beyond the production team and cast to include celebrities who have given positive reviews of the movie. In communities of extreme conservative citizens, a "citizen accusation group" is being recruited to go beyond simple criticism of the film and call for an investigation.

The controversy surrounding historical distortion in the movie *Assassination(ies)*, starring actor Yoo Hae-jin, appears to be spreading to the advertising industry. Comments criticizing his appearance in the film have flooded the Burger King commercial video featuring Yoo Hae-jin as a model, and the comment function is currently suspended. Checking the official Burger King YouTube channel on the 30th revealed that the commercial video featurin…

Amidst a flood of criticism from the opposition and conservative camps regarding "historical distortion" surrounding the movie *Assassination(s)*, which was released on the 23rd, "malicious comment terrorism" by some netizens is extending even to the advertisements featuring the actors who appeared in the film. According to industry sources on the 30th, Burger King recently disabled the comment function on advertisement videos featuring actor Yo…

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Seoul Shinmun (서울신문) broke the news on Tuesday, September 29, 2026.
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