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The Evolving Role of General Managers in College Athletics
Summary by James Moore
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The Evolving Role of General Managers in College Athletics
The landscape of college athletics is undergoing a transformative shift. And with it, new administrative roles are emerging to meet the complex demands of modern programs. One of the most notable of these is the rise of the general manager (GM) — a role that, until recently, was virtually nonexistent in collegiate sports. As athletic departments grapple with changing NCAA regulations, the growing influence of the transfer portal, and the rapidly…
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