The evolving landscape of creative entrepreneurship in South Africa
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The evolving landscape of creative entrepreneurship in South Africa
By Zanele Madiba For far too long, the arts in South Africa have been viewed as mere passion projects, admired for their cultural value but rarely seen as a viable means of earning a living. Creativity has been confined to a hobby supported by grants and patronage. However, today, a revolution is unfolding in South Africa. Emerging artists are redefining creative work and transforming it into a legitimate, sustainable career path that merges art…
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