The EU's new rules for labelling AI-generated content
8 Articles
8 Articles
Those who use AI must also identify this. Karin Buzanich-Summeregger, Martin Schmid and Leonhard Prasser explain what is happening with 2 August around the AI act of the EU and labelling obligations.
Europe’s AI labeling rules arrive with a voluntary code and a hard deadline
Editor’s Note: Europe’s deadline for labeling AI-generated content now comes with an instruction manual. The European Commission’s final Code of Practice, published June 10, converts Article 50 of the AI Act from statutory text into operational steps: signed metadata, watermarking, free detection tools and a common set of EU labeling icons, all ahead of obligations that begin applying Aug. 2, 2026. For cybersecurity, data privacy, regulatory com…
From 2 August 2026, the use of content generated or modified by artificial intelligence can no longer be hidden behind the blanket phrase “with the help of technology”. The European Commission has published the final code of practice on the labelling and marking of content generated by generative artificial intelligence, seeking to clarify what the transparency provided for in the European Artificial Intelligence Act means in practice.
The European Union wants to make it easier and easier to distinguish when an image, video, audio or text has been generated or manipulated with artificial intelligence. Therefore, the European Commission has published the Code of Best Practices on marking and labelling of content generated by AI. For now it is voluntary, but it will become mandatory on August 2, 2026, when the transparency rules of Article 50 of the AI Act will begin to apply. T…
The EU-AI authority has published a voluntary code of practice to help providers and operators of generative AI systems comply with the transparency obligations of the EU-AI law. The regulatory framework is intended to help providers and operators of generative AI systems comply with the transparency obligations of Article 50 of the AI Act as of 2 August 2026. The Code has been developed by independent experts in a multi-stakeholder process and …
In just a few weeks, the internet may look a little different. The European Union is finalizing the implementation of rules to help users distinguish real content from AI-generated content. Deepfakes are primarily targeted, but the changes will cover many more areas. The European Commission has just published the final version of the Code of Conduct on the tagging of AI-generated content. The document is intended to help companies prepare for th…
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