Brussels Targets Tobacco Products with a New Set of Eurotaxes
EUROPEAN UNION MEMBER STATES, JUL 16 – The European Commission aims to raise tobacco taxes and introduce a 15% levy to generate about €11.2 billion annually and reduce illicit trade across member states.
- On Wednesday, the European Commission unveiled two major proposals: a revision of the Tobacco Taxation Directive and the Tobacco Excise Duty Own Resource, amid negotiations over the EU’s next long-term budget.
- Against uneven national rates, the European Commission aimed to align tobacco taxation more closely with perceived health risks of tobacco and nicotine products, leading it to propose measures including raising minimum excise duties and introducing the Tobacco Excise Duty Own Resource .
- Under the proposed rules, EU-wide minimum excise duties would, for the first time, apply to all nicotine products, with the electronic monitoring system extended to raw tobacco, improving enforcement.
- Despite growing support, reaching unanimity remains a major challenge for revenue-generating measures like TEDOR that require approval by all member states under their constitutional procedures.
- By mid-2026, the review is expected to conclude, with the EC projecting €11.2 billion in annual revenue, supported by a March 2025 letter from 12 health ministers urging decisive action.
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REPORTAGE – Out of the Atlantic, Marlboro's owner has joined in his cause of influential relays from the political and health sectors. But in Paris and Brussels, he does not succeed in convincing the public authorities.
Within the framework of the EU's multi-annual financial framework, the European Commission has proposed an increase in the minimum tax which could lead to increases of up to EUR 2 per package.

Teurer Zug in Sight: The EU is planning new rules and the tobacco industry is now warning against strong price jumps in cigarettes.
The EU is planning drastic tax increases on tobacco. Smokers in Germany could soon pay more than 12 euros for a box of cigarettes.
The European Commission calls for public health, but ignores the side effects of the new tobacco taxation for a simple reason: they serve a larger purpose.
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