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The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI
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The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Emir Atli (Co-founder and CRO of HockeyStack) joins GTMnow to share how go-to-market is shifting in the AI era — from fragmented tools and GTM sprawl to unified, AI-native platforms built on a single data foundation. Originally known for attribution and market intelligence, HockeyStack is evolving into a central operating system for go-to-market, span…
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