The end of gear hunting: Wacka wants to automate-away manual price chasing

The end of gear hunting: Wacka wants to automate-away manual price chasing

Late nights. Too many browser tabs. Price comparisons across half a dozen retailers. Waiting weeks for the right moment to buy. Justen Wack knows exactly how outdoor gear purchases usually happen, he said — because the tech founder used to grind through the process himself. It’s a ritual familiar to skiers, cyclists, backpackers and climbers everywhere. And to Wack, it was hair-pullingly inefficient. “Consumers actually spend 15 hours researchin…