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The employee comms work behind Western Digital’s split from SanDisk
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The employee comms work behind Western Digital’s split from SanDisk
Turn disruption into a new direction. When Western Digital and SanDisk split into two companies early in 2025, internal communicators needed to navigate the human impacts of the division, including teams being rearranged and the building of new internal cultures. Kalpana Ettenson, senior director of strategic communications at Western Digital, (a member of Ragan’s Communications Leadership Council) stepped into her role just a few months before …
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