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The Emotional Side of Buying
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The Emotional Side of Buying
Buying something isn’t always about need or logic—more often than we admit, it’s about how we feel. This is what experts call emotional buying, and it plays a huge role in how and why we make purchasing decisions. Whether it’s grabbing that extra pair of shoes after a tough day or splurging on a gadget because it just feels right, emotions are often the unseen drivers behind our spending habits. Understanding this emotional side can help us shop…
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