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The Effects of Another Ad in iOS App Store Search – Pixel Envy
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The Effects of Another Ad in iOS App Store Search – Pixel Envy
Jeremy Provost of development firm Think Tap Work: It’s been 64 days since we first noticed Apple’s second ad position in search results for iPhone and iPad. Our update after two weeks showed consistently less search ad impressions for our apps, unless we invested heavily in paying for Search Ads. Here are some updated numbers. Just like last time, these numbers only include App Store Search impressions from iOS devices. As you’ll see, these nu…
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