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The dos and don’ts of using humor in PR campaigns
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The dos and don’ts of using humor in PR campaigns
Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing campaigns. The same tends to be true for PR Using humor to connect with your audience and drive home your messaging is a great PR idea. But there are risks, too. If things go wrong, it may
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