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The designer of the new Qantas uniform: ‘This is the dream’
Rebecca Vallance will create the 2027 Qantas uniforms after a workforce survey guided the design, replacing Martin Grant's decade-old styles with new fabrics developed from scratch.
- On Thursday, Qantas announced the appointment of Australian fashion designer Rebecca Vallance to create its new uniform, nearly nine months after launching a replacement process earlier this year.
- Earlier this year, Qantas surveyed more than 17,500 staff for feedback, retiring Martin Grant's ruby red and fuchsia pink uniform from 2014 in its first major overhaul over a decade.
- Rebecca Vallance, who launched her label at Paris Fashion Week, will lead the redesign, developing fabrics from scratch and incorporating Qantas staff feedback from more than 17,500 surveyed employees.
- The uniform change aligns with the carrier’s fleet renewal and Project Sunrise plans, with Vanessa Hudson, Qantas Group CEO, saying it marks a new era reflecting the airline’s spirit and pride.
- Qantas hopes to have the new uniform ready by 2027, an ambitious timeline, as Rebecca Vallance joins past designers Yves Saint Laurent, Emilio Pucci and Peter Morrissey, boosting her international profile.
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13 Articles
13 Articles
Qantas Taps Rebecca Vallance to Redesign Iconic Staff Uniforms
Qantas Airways has chosen fashion designer Rebecca Vallance to create its next generation of staff uniforms, marking the airline’s first major wardrobe overhaul in more than a decade. The new look is set to roll out in 2027 as part of the flag carrier’s broader transformation agenda. The announcement underscores Qantas’ push to refresh its brand identity at a time of significant fleet expansion and long-haul ambitions. It follows the airline’s h…
Coverage Details
Total News Sources13
Leaning Left2Leaning Right3Center2Last UpdatedBias Distribution43% Right
Bias Distribution
- 43% of the sources lean Right
43% Right
L 29%
C 29%
R 43%
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