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The Data Revolution: Transforming Sales Leadership in a Digital-First World - B2B Marketing
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The Data Revolution: Transforming Sales Leadership in a Digital-First World - B2B Marketing
Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product details, pricing, and capabilities. Today, this dynamic is completely reversed. In an age where virtually unlimited information is at buyers’ fingertips, data shows that over 80% of them prefer to journey through most of the buying process independently.…
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