The Crown Arrives at Tigers: the World's Most Valuable Beer Will Be the Club's New Sponsor at Opening 2026
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The sponsorship of Club Tigres already has a new chapter. After closing a three-decade business relationship with Tecate, the football team already found a new beer sponsor. Starting with the 2026 Open Tournament, Corona will appear on the club’s T-shirt as part of a multi-year agreement with Grupo Modelo. The movement is only a couple of days after Tecate – a Heineken brand – announced the end of the alliance with the club, so this is a new epi…
Photo: Courtesy Grupo Modelo Mexican football adds a new high impact alliance. Grupo Modelo and Club Tigres UANL announced a strategic agreement through which Corona will officially become the new sponsor of the feline team from the 2026 Open Tournament. The alliance unites one of the most recognized brands in Mexico with one of the most successful and popular clubs in the country, in a multi-year agreement that seeks to transform the experience…
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