Adidas-Puma Family Feud to Be Featured in TV Series Set in Germany

Adidas-Puma family feud to be featured in TV series set in Germany

The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family archives, its producers announced Sunday.

Adi and Rudi Dassler fell out during World War II, and the family feud gave birth to two sporting goods giants.

In Cannes, showrunner Mark Williams and producer Niels Juul try to seduce broadcasters with an ambitious project valid by the legendary sports brand.

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An American series is being made using family archives about the rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small German town in Bavaria, the producers announced at the 78th Cannes International Film Festival.

The conflict between the two brothers who founded the famous sports brands Adidas and Puma will be adapted in television series. All this, thanks to the family archives.