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The Crazy Story Behind Why Mattel Passed on STAR WARS… and Created HE-MAN Instead
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The Crazy Story Behind Why Mattel Passed on STAR WARS… and Created HE-MAN Instead
It’s one of the craziest “what if?” stories in toy history. Imagine sitting in a meeting with George Lucas before Star Wars exploded into a worldwide phenomenon and saying: “Nah, we’re good.”That’s exactly what Mattel did. Long before Masters of the Universe turned He-Man into an ‘80s pop culture icon, Mattel had the chance to secure the toy rights to Star Wars. Instead, the company walked away from what would become one of the biggest merchandi…
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