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Cracker Barrel Responds to Fierce Logo Backlash After Stock Plunges
- Cracker Barrel, a Tennessee-based restaurant chain, unveiled its first logo change since 1977 last week, removing the Uncle Herschel figure and barrel for a simplified text-only design.
- The rebrand aims to modernize the brand and attract younger diners amid stiff competition but triggered backlash from conservative activists who labeled it woke and abandoning tradition.
- The company reassured customers that iconic elements like rocking chairs, peg games, vintage Americana, and Uncle Herschel's presence in restaurants and menus remain intact despite the new logo and remodels.
- CEO Julie Felss Masino acknowledged some criticism but noted that the majority of responses have been very positive, while a conservative college likened the redesign to a George Washington statue vandalized during the 2020 protests.
- Cracker Barrel apologized for the logo rollout and said clearer communication was needed, adding the redesign is part of a larger update expected to pay off by 2027 under Masino's leadership.
244 Articles
244 Articles
Daily Breeze
Cracker Barrel says it “could’ve done a better job” with release of new logo that angered some fans
By DEE-ANN DURBIN Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. Related Articles Southwest Airlines’ new policy will affect plus-size travelers. Here’s how Boeing heads into union showdown as activism ripples across aerospace Elon Musk accuses Apple and OpenAI of stifling AI competition in antitrust lawsuit …
The Virginian Pilot
Chicago TribuneCracker Barrel says it ‘could’ve done a better job’ with release of new logo that angered some fans
By DEE-ANN DURBIN Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. Related Articles CNU celebrates largest class of new students since COVID-19, is excited to grow Virginia Beach Fishing Pier damaged by Hurricane Erin Southwest Airlines’ new policy will affect plus-size travelers. Here’s how Elon Musk acc…
Good Morning America
Cracker Barrel responds amid fan backlash to contemporary country redesign
Cracker Barrel is responding following fan backlash on its recent redesign of restaurants and stores, from a classic Southern style to a contemporary country theme.
Cracker Barrel responds to criticism of new logo, says 'old timer' will stay on menus and road signage
Cracker Barrel Old Country Store.Jeffrey Greenberg/Universal Images Group via Getty ImagesCracker Barrel responded on Monday to criticism of its new logo."You've also shown us that we could've done a better job sharing who we are and who we'll always be."The new logo is part of the brand's turnaround campaign; it no longer features the "old timer."Cracker Barrel knows fans miss Uncle Herschel — the "old timer" on its old logo.The restaurant chai…
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