The Cornish Company rebrands after one million hamper milestone

Asda helps to redistribute over one million children's books

Asda and The Children’s Book Project have celebrated reaching the milestone of one million pre-loved children’s books donated and redistributed. For more than 18 months, customers have been invited to donate pre-loved children’s books at dedicated collection points in more than 300 Asda stores nationwide. The books are then sorted, redistributed and gifted to schools, children’s centres, food banks and community organisations, helping children b…

The Cornish Company rebrands after one million hamper milestone

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. The Cornish Company, one of the UK’s fastest-growing e-commerce food gifting brands, has today (10th August 2026) unveiled a major strategic rebrand as it prepares for its next phase of expansion. Underpinned by the messaging of ‘A Delicious Rebellion’, the new identit…