The Controversial Walmart Feature Was Just Banned in One State—and More Could Soon Follow

The Controversial Walmart Feature Was Just Banned in One State—and More Could Soon Follow

The ban affects multiple large retailers.Credit: Adobe Stock/DDM DesignKey TakeawaysGrocery stores including Walmart, Kroger, and Target have expressed interest in dynamic pricing, a practice wherein grocery costs change based on demand, shopping times, and other consumer data.One U.S. state just passed a law banning certain retailers from using personal data to adjust prices in real time, and several other states are considering similar bans.At…