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The Complete Guide to Decoding Performance Max’s Impact on Paid Search

Summary by amsive.com
This article was originally published January 22, 2024. It has been updated to include recent changes to Performance Max. With the increase in display and video becoming part of the paid search landscape, advertisers can find it increasingly difficult to accurately attribute data. This challenge can be further amplified with products like Performance Max, a Google platform that pushes ads across all Google properties. While it limits brand contr…
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amsive.com broke the news in on Thursday, June 26, 2025.
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