US EditionElon Musk's X Corp Battles for Twitter Trademark Survival
X Corp argues millions still use the Twitter brand and seeks damages to block a Virginia startup's attempt to revive Twitter trademarks for a rival platform.
- On Dec 16, X Corp sued Operation Bluebird in Delaware federal court after the startup sought to cancel X's Twitter trademarks; X said it has not abandoned Twitter trademark rights.
- On Dec 2, Operation Bluebird asked the U.S. Patent and Trademark Office to cancel X's Twitter trademarks, citing Elon Musk's July 23, 2023 post as evidence of abandonment in a petition filed by Stephen Coates.
- Bluebird plans to relaunch the brand as twitter.new and is collecting sign-ups, led by two lawyers including founder Michael Peroff and Stephen Coates, former Twitter trademark lawyer.
- X Corp told the court it would suffer consumer confusion and sought unspecified monetary damages, noting millions access twitter.com and updating its Terms of Service effective January 15, 2026 to assert trademark control.
- The dispute centers on control of the globally recognised Twitter brand, which X Corp owns after Elon Musk's $44 billion 2022 purchase, underscoring its commercial importance.
16 Articles
16 Articles
Elon Musk renamed Twitter into X and made all traces of the old name disappear. A start-up points to this and now wants to secure the brand. X complains against it.
X Corp. Sues Social Media Startup Over Bid to Claim ‘Twitter’ Brand
Elon Musk’s X Corp. has sued a social media startup company named Operation Bluebird Inc., accusing it of trying to “steal the world-famous Twitter brand.” In a lawsuit filed on Dec. 16, X claimed that the Twitter brand is alive and well and still owned by Musk’s company. Operation Bluebird on Dec. 2 requested the U.S. Patent and Trademark Office cancel X’s Twitter trademarks, arguing abandonment of the brand. “Our cancellation petition is based…
‘Twitter never left:’ X sues Operation Bluebird for trademark infringement
X Corp. is suing Operation Bluebird, a recently-announced startup that aims to reclaim the Twitter brand for a new social network. In a lawsuit filed on Tuesday, the Elon Musk-owned company alleges Operation Bluebird is "brazenly attempting to steal" Twitter's trademarks, claiming "Twitter never left and continues to be exclusively owned by X Corp." Last week, Operation Bluebird filed a petition asking the US Patent and Trademark Office (USPTO) …
The Independent
Elon Musk’s X Corp sues social media startup over effort to claim ‘Twitter’ brand
Musk bought Twitter for $44 billion in 2022 and rebranded the social media platform to X
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