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Billson's sale confirmed: what it means for fans and employees

Summary by The Border Mail
Coca-Cola has officially acquired Billson's popular ready-to-drink range, keeping its focus on the Australian market.

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The Border MailThe Border Mail

Billson's sale confirmed: what it means for fans and employees

Coca-Cola has officially acquired Billson's popular ready-to-drink range, keeping its focus on the Australian market.

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Inside FMCGInside FMCG

Coca-Cola to acquire Billson’s RTD alc-beverage arm

Coca-Cola will purchase Billson’s liquor arm, which produces ready-to-drink alcoholic beverages such as Vodka with Tangle, Vodka with Grape Burst, and Vodka with Portello.  Matthias Blume, VP of marketing, Coca-Cola Asean and South Pacific, said the acquisition will allow the company to grow its ready-to-drink alcoholic beverage portfolio. “Thus aligns with our vision to provide a beverage for every occasion, always keeping the consumer at the c…

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The ShoutThe Shout

The Coca-Cola Company to buy Billson's

MEDIA RELEASE The Coca-Cola Company announced today that it has entered into an agreement to acquire Billson’s, an Australia-based brand of alcohol ready-to-drink products that include local market leaders Vodka with Tangle, Vodka with Grape Burst, and Vodka with Portello.   The current owners of Billson’s, Nathan and Felicity Cowan, will continue to produce their well-known cordial, soda, and beer range under a new brand name and to operate the…

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The Shout broke the news in on Friday, December 20, 2024.
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