LSU AD Verge Ausberry Warns of Financial Cliff as College Sports Costs Rise

LSU’s AD shares ideas to save college sports from financial ruin: ‘It’s not sustainable, the cliff is coming.’

LSU athletic director Verge Ausberry shared his thoughts on how the college sports world can save itself from a potential financial crisis.

LSU AD Verge Ausberry warns of financial cliff as college sports costs rise

BATON ROUGE — LSU Athletic Director Verge Ausberry is warning that college sports are heading toward a financial cliff if costs are not brought under control.Ausberry says NIL and revenue sharing are two of the biggest drivers behind the rapidly rising costs. Right now, he says, it costs $40 million to run a football team, $20 million for a basketball team and $10 million for baseball.He is calling on lawmakers to act before schools like LSU rea…

‘The cliff is coming’: LSU AD calls for Congress to act on college sports

LSU Athletic Director Verge Ausberry says college athletics has reached a point where only Congress can provide the legal stability schools need to rein in rapidly escalating costs. Speaking Wednes… Already an INSIDER? Sign in. Already an INSIDER? Sign in