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YouTube Using Creators to Enhance Broadcast of the NFL Game Between the Chiefs and the Chargers
YouTube's exclusive NFL stream features a unique broadcast team including Rich Eisen and Kurt Warner, while ESPN restricts Jason Kelce's participation due to talent lending policies.
- On September 5, 2025, the Kansas City Chiefs and Los Angeles Chargers played an NFL game streamed exclusively for free worldwide on YouTube from Corinthians Arena in Sao Paulo, Brazil.
- The NFL chose YouTube to broaden accessibility and innovate digital broadcasts, building on past subscription-only streams on Peacock and Prime Video.
- The broadcast featured content creators hosting parallel Watch With streams and sideline creator Donald De La Haye, alongside pre- and post-game shows with former players like Cam Newton.
- YouTube executive Angela Courtin highlighted that streaming fosters a shared fan experience, while NFL EVP Jeff Miller described the upcoming game as the most widely available NFL event produced to date.
- This event signals the NFL's commitment to expanding fan choice and introducing creator-driven experiences, potentially increasing global engagement and innovation in game broadcasts.
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18 Articles
18 Articles
Associated Press News+13 Reposted by 13 other sources
YouTube using creators to enhance broadcast of the NFL game between the Chiefs and the Chargers
Patrick Mahomes, Travis Kelce and Andy Reid’s Kansas City Chiefs face Justin Herbert and Jim Harbaugh’s Los Angeles Chargers in the most accessible game to viewers on Friday night in Brazil.
·United States
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Chiefs and Chargers put YouTube in the sports media spotlight
The following article "Chiefs and Chargers put YouTube in the sports media spotlight" originally appeared on Sports Media Watch. As the relationship between sports leagues and streaming platforms has grown from one-off experiments to multi-year media rights packages, nearly all of the major streamers have taken a swing at live sports broadcasting. But the biggest streamer of them all has been on the sidelines until Friday night. Is YouTube the s…
Coverage Details
Total News Sources18
Leaning Left9Leaning Right0Center6Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
C 40%
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