The Chery sub-brand forbidden for Australia
EMTA will debut with a Kei car in 2027 as Chery targets Japan’s compact car market and rules out an Australian launch.
9 Articles
9 Articles
Chery’s master move for Europe: Emta may be the cheap electric that we’ve been waiting for years. Chinese car giant Chery presents a new brand initially focused on the Japanese market, but that can lay the foundation for the future arrival of affordable electric urbans in Europe. A movement that reminds us of BYD with its kei car Racco. We recently told you about Chery’s future plans to boost its international expansion and to maintain its statu…
Jaecoo parent Chery enters kei car game with new Emta brand
First Emta model is a kei car in the vein of Suzuki Hustler and Honda N-Box Chinese car maker partners four other firms to form new EV brand for Japan; plans four models by 2029 Chery, the parent company of Omoda and Jaecoo, is aiming to crack the fearsome Japanese market, partnering with four Asian auto firms to form a new EV brand called Emta. The Chinese company – which now has four SUV brands in the UK and could soon add the reborn Freelande…
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