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The Case of Borja Sémper: Five Keys to Communicating the Arrival of Cancer in Public
Summary by El Debate
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2 Articles
Counting the arrival of cancer requires a difficult emotional leap. It also happens to public figures that the level of exposure is high. Sémper decided to announce his illness at the end of a press appearance destined, as is often because of his position, spokesman of the PP, to deal with the political news. After answering the questions of the journalists, he altered the tone and gesture, and said: “Before closing the press conference, I would…
The PP politician deployed a language and a tone that allowed to generate "a space of closeness", and therefore, empathy
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