The business case for wearable advertising

The business case for wearable advertising

Digital advertisements can disappear in seconds. A useful piece of apparel, however, may remain in a customer’s wardrobe, an employee’s work kit, or a supporter’s weekend rotation for months. That durability gives wearable advertising a distinctive business advantage: it can turn a single branded item into repeated, voluntary exposure across workplaces, events, public spaces, and social media photographs. Small businesses, nonprofit organization…