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Brit Awards boosted Manchester economy by £5m, study finds
An independent study found the ceremony brought £5 million in net spending and created 3,099 one-week temporary jobs.
The BRIT Awards' inaugural move to Manchester for the 2026 ceremony generated £5 million in net economic benefit, according to an independent study by AMION Consulting, marking the first time the event left London in its near 50-year history.
Visitor spending contributed £3.6 million of the total, with organizers and partners adding £1.4 million, while the event created 3,099 temporary jobs for Manchester-based workers equating to 15,497 days of employment.
Audience feedback proved "overwhelmingly positive," with 92 per cent of award show attendees rating the experience as excellent or good, while 94 per cent of wider BRITs events attendees gave identical high ratings.
Greater Manchester Mayor Bev Craig hailed the relocation as a "massive moment for our city region," while Manchester City Council leader Councillor Garry Bridges called the show "phenomenally successful."
The 2027 BRIT Awards will return to Manchester on Saturday, February 27, as organizers work with partners to deliver an even more impactful series of events building on this year's success.