Under Armour Accused Of Backtracking On Stephen Curry Deal After Migrating 500K Followers

Under Armour Accused Of Backtracking On Stephen Curry Deal After Migrating 500K Followers

Stephen Curry (Image Credits: Imagn) In November 2025, Under Armour and Stephen Curry announced the end of their 13-year partnership. It officially separated the Curry Brand from the company. The split reportedly followed Curry’s concerns being dismissed, as Under Armour proceeded with a design he did not approve. Recently, Under Armour has faced scrutiny for allegedly backtracking on its deal with Curry. According to Sole Retriever, in late Dec…

The Breakup is Getting Ugly: Under Armour Takes Curry Brand’s Instagram Followers

Normally it's trains and trucks getting robbed in the sneaker world, not Instagram followers. But messy splits will have your ex acting crazy.