The Branding Process is Change Management – PRINT Magazine

The Branding Process is Change Management – PRINT Magazine

Your nonprofit exists to drive change—so why does it feel so hard when it’s your organization undergoing change? When we work with a nonprofit on branding, it’s rarely just about a new logo. More often, it’s because the organization is wrestling with something deeper: who they are, how they work, and how they show up in a changing world. A rebrand brings uncertainty because it signals bigger organizational shifts. Branding isn’t just about marke…