The Brain Doesn't Treat All the Money the Same. The Discovery that Explains Why Sometimes We Spend It Easier
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People do not perceive all the amounts of money in the same way, even if they have the same value. The origin of money, the context in which they are received and the price of products can influence the purchasing decisions, according to a study carried out on 5,589 people from 21 countries. Research confirms the theory "mental accounting", a concept that explains how people [...] Article Why do we spend money easier in certain situations? Here …
People do not receive the same amount of money in the same way, but attribute different values according to origin and context. A study carried out by 5,589 people from 21 countries confirms the theory of "mental accounting".
An international study with 5,589 adults now shows that such thinking habits are found in very different countries. The effects proved to be consistent, but were weaker than in previous studies. Padua (Italy). Money is fundamentally exchangeable. Whoever saves five euros, owns [...] The article Mental Accounting: The brain does not always evaluate money the same appeared first on scanxx
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