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Labubu: How Asia’s Quirky Toy Became A Global Business Phenomenon

  • Tracing back to 2015, artist Kasing Lung created Labubu, which Pop Mart adopted in 2019, using blind-box sales to fuel its appeal and global popularity.
  • Pop Mart's 2024 revenue reached $419 million with 726% year-on-year growth; a life-sized Labubu doll sold for 1.08 million Yuan at auction.
  • Beyond the toy market, Labubu exemplifies Asia’s role in shaping global consumer trends, as small retailers use reservation schemes to meet rising demand, reflecting China's soft power shift.
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La Repubblica broke the news in Turin, Italy on Tuesday, July 1, 2025.
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