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The Body Shop’s Iconic Fragrance Is Back and It’s Everything I Remembered
The Body Shop revived its Dewberry collection, including perfume oil and body care, responding to strong fan demand for the nostalgic ’90s fruity-floral scent.
- On 29th Jan 2026, Natalie Dixon reported The Body Shop relaunched the Dewberry fragrance and full product range, returning it to stores and online.
- Discontinued in 2002, Dewberry was a cult favourite in the 1990s, and longstanding nostalgia from fans framed the relaunch as a generational comeback.
- Included in the relaunch, Dewberry Perfume Oil at 20, the Dewberry Body Care Collection at 34.50, and the Ultimate Dewberry Collection at 82.50 with delivery from 3.99.
- Fans report immediate nostalgia from one spritz evoking simpler routines, and the article affiliate links may earn a small commission from the purchasing audience.
- Scent blending ripe berries with soft florals and a warm musky base, Dewberry defines a playful profile, framing The Body Shop to appeal across generational audiences.
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