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The Big OTAs Still Do Not Conquer the Market of Experiences

Booking.com, Airbnb and Expedia want to sell the whole trip, from inspiration to activity at destination. The strategy is logical: the traveler is looking for more and more proposals linked to the territory, while the intermediaries are trying to increase complementary revenues and loyalty to the customer. However, the online sale of experiences requires an operation different from the hotelier, with less average ticket, very fragmented inventor…
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Booking.com, Airbnb and Expedia want to sell the whole trip, from inspiration to activity at destination. The strategy is logical: the traveler is looking for more and more proposals linked to the territory, while the intermediaries are trying to increase complementary revenues and loyalty to the customer. However, the online sale of experiences requires an operation different from the hotelier, with less average ticket, very fragmented inventor…

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Hosteltur: Toda la información de turismo broke the news on Thursday, June 25, 2026.
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