Booking.com, Airbnb and Expedia want to sell the whole trip, from inspiration to activity at destination. The strategy is logical: the traveler is looking for more and more proposals linked to the territory, while the intermediaries are trying to increase complementary revenues and loyalty to the customer. However, the online sale of experiences requires an operation different from the hotelier, with less average ticket, very fragmented inventor…
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.
Booking.com, Airbnb and Expedia want to sell the whole trip, from inspiration to activity at destination. The strategy is logical: the traveler is looking for more and more proposals linked to the territory, while the intermediaries are trying to increase complementary revenues and loyalty to the customer. However, the online sale of experiences requires an operation different from the hotelier, with less average ticket, very fragmented inventor…